After entering UCLA to become a physician, Jeni found her true calling and received a degree from the University of California, Irvine in Theater. Her exposure to the fashion industry and stage lead her into a career that has ran the artistic gamut from commercial photography to stage design to creative direction.
Jeni is a host of blog talk radio’s, “Talk Story with Jeni”, a bi- weekly show that invites listeners into the conversations between the great design thinkers of our time. She is on the national advisory committees for InSource and IADT. She writes articles for various industry magazines such as HOW Magazine, Communication Arts and Business Journal. Jeni is a featured speaker for AIGA, RGD, AMA, AdClub and HOW Design Conference. She also shares innovative ideas and practices with the readers of her blog.
Internationally-recognized as a powerful force in changing the way people approach the business of branding and design, Jeni works tirelessly with creative professionals and corporate leaders teaching them to connect and communicate. Known for her uncanny ability to break down the walls between business policy and brand strategy, Jeni has spent the past 20-something years working with creative and corporate leaders to identify practical strategies on “doing business better”. She focuses on the fundamental components of complex practices and with her team of strategists at The Fulcrum Agency consults with Fortune 500, mid-size companies and non-profits offering action plans and on-site training grounded in strategy and focused on getting results. Her clients include Harley-Davidson (HOG), Green Coffee Mountain Roaster (GMCR), and V.F. Corporation (VFC) to name just a few.
Big Fish was a full-service staffing for the branding, marketing and internet industries, founded by Jeni Herberger in 1994. For almost 20 years, Big Fish was the premier source of top-rate creative talent with clients throughout the Northwest and beyond. As working professionals and a creative resource, Big Fish’s team of talent managers filled temporary and permanent positions, outsourced entire teams of creative, marketing and technology professionals, and provided project assistance and consultation to clients such as Costco, Microsoft, Paccar, Expedia, Coinstar, Starbucks, BDA Inc, Merrill Gardens, Raytheon, Hacker Group, Wunderman, Publicis, The Garrigan Lyman Group, World Vision, Puget Sound Blood Center, and PATH. By 2006, this grassroots company had revenues exceeding $9 million.