Archive for the ‘Design Your Reality’ Category

The Blueprint to a Sustainable In-house Department (Part 2 of 3)

Monday, June 17th, 2013

 

As we discussed, a flexible structure is critical for long-term success and wellbeing. In addition to a strong structure and a clear statement of purpose, any business’s blueprint for success must account for an efficient production process. World-class design agencies such as Dragon Rouge and Pentagram are fantastic examples of how a Corporate Creative Group (CCG) should approach their procedures. Rather than basing their organizational chart and process off tradition and corporate hierarchy, these agencies setup their teams based understanding the multitude of responsibilities required to operate in today’s economy.

 

Through my experience with world-class creative teams both in-house and in firms, I found that those that run the most efficiently would insure functions were delegated with purpose and thoughtfulness. I’ve created a functionality model that I use to analysis creative teams of all sizes.

 

The idea here is that every aspect of creation, production, implementation and business operation is covered by members of the team or outside vendors. An in-depth analysis of “who does what” will quickly reveal gaps, heavily weighted positions and misappropriations.  Most every issue of efficiency, complacency and profitability can be directly linked to a deficiency in the functional model.  In other words, if your organization structure does not support the necessary functions as outlined, your production process will break down.

 

 

A word to the wise: should one person have too many functions on their shoulders, everything else falters. This tends to be the case with the majority of in-house teams and agencies we encounter when we’re brought in to help with organizational structure. Whether we see the manager functioning within four categories of the chart above, or the designer being paid for their trade as well as five non-design functions, harmful uneven distribution of responsibilities is far too common and far too taxing on any organization’s potential.

 

Having that been said, when you’re determining who is responsible for what, try to keep the “functions per person” to a minimum. Once these functions are determined, place the most appropriate people to fulfill those functions. Notice I said fill the position with a person, and not the other way around.

 

To wrap up, here are the steps when building your in-house team.

1)    draw out the organization

2)    determine the functions that need filling

3)    analyze distribution

4)    review and realign

 

Of course, it isn’t as easy to do when you’re in the middle of your team. We encourage you to consider reaching out to us if you’re considering re-charting your organization. By bringing in experts like us, you can continue to focus on your core responsibilities while truly solving your problem of process inefficiencies. If we can’t help your specific situation, we’ll send you to someone who can.

 

 

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Disclaimer: The information above is a process overview for efficient organizational structure, based off protected consulting resources of THE FULCRUM AGENCY. This method is engineered specifically for creative teams. Any administration of this system outside of THE FULCRUM AGENCY is illegal, and will likely generate poor results without the guidance of a senior strategist from THE FULCRUM AGENCY. If you’d like to improve the functionality of your team (either by implementing a more efficient organizational structure or otherwise) please contact Jeni Herberger directly.

The Blueprint to a Sustainable In-house Department (Part 1 of 3)

Thursday, May 16th, 2013

In order to weather the storms, a house must be strong and well-designed to survive against the elements. It needs to have a flexible structure and a powerful foundation to anchor. Most importantly, the builder must have a strategic vision to forecast future problems and engineer a system to upkeep their creation long they’re gone.

The same can be said for any business, organization, or department such as a Corporate Creative Group (CCG). Sure, any team can experience short-term success without the aforementioned criteria, but for how long?

For any CCG to truly thrive in the long-run, in order to genuinely sustain successful business, they need an efficient and measurable plan.

Efficiency should not be defined as simply the least amount of effort for the greatest output but as a tool for sustainable business practices and high quality products and services. The most efficient route to “sustainable efficiency” is threefold: the proper formation of organizational structure (your people), production process (your procedure) and statement of purpose (your vision).

Let’s start with structure.

CCGs are responsible for a varying degree of visual communications within the greater organization. We see a rising trend amongst CCGs to become a strategic partner within their corporations and being increasingly closer to the process of the larger business strategy. The most forward-thinking groups are looking to become innovators for the organization not just visual communicators. CCG’s are moving away from merely being service providers with little input on the forefront of a project and increasingly becoming strategic partners involved in the earliest steps of company-wide initiatives. This allows CCG’s to be more than service providers (money-saving groups) and become profit centers (money-generating groups) significantly increasing their value to the company.

Taking into consideration your company’s greater goals, your organizational structure must be built to allow for controlled art direction, process management, and team member empowerment. There are three key figures within a sustainable organizational structure; creative manager, account manager and the production manager. The latter being the central figure for process success. Although, often called by different names, the “production manager” has a primary role of delegation, organization, and quality control.

 

The organizational structure of a CCG is based on the volume and type of work, the department’s growth vision, and the level of strategic partnership required. If you look to the corporate pillars, you will find more often than not, the pillars speak directly to the necessity of a highly strategic communications platform and absolutely must put the CCG at the center of the communications initiatives.

The roles and responsibilities of each position must be purposeful and deliberate. Teams must be built around these positions and not around the skills of the people that fill them. The development of the organizational structure will affect the efficiency of the process and requires a constant review and connection to the strategic pillars of the organization.

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Disclaimer: The information above is a process overview for efficient organizational structure, based off protected consulting resources of THE FULCRUM AGENCY. This method is engineered specifically for creative teams. Any administration of this system outside of THE FULCRUM AGENCY is illegal, and will likely generate poor results without the guidance of a senior strategist from THE FULCRUM AGENCY. If you’d like to improve the functionality of your team (either by implementing a more efficient organizational structure or otherwise) please contact Jeni Herberger directly.

Left Behind

Friday, March 22nd, 2013

“Any consumer brand today–whether Starbucks or a product like Tide–it is incumbent upon the company to create relevancy in all aspects of your customers’ lives,” he says. “The price of admission is not good enough if your relevancy and market position is only where the product is sold. We said to ourselves that we have to be as relevant socially and digitally as we are when the customer is inside our four walls as when they’re outside–and we want to thread the equity of the brand and the Starbucks experience to multiple platforms–digital, social, mobile–that encompass all aspects of customers’ lives. This is a big thing we’ve learned for 2012, and I think companies that don’t understand it are going to left behind.”

-          Howard Schultz , Starbucks CEO

Don’t get left behind like WALL E

As market position becomes harder to obtain, the focus on relevancy becomes more important. With increasing fluctuation in consumer trends, some brands find it tough to set up a “sustainable business model” when they’re constantly fighting to stay relevant. Who is better poised to create a communication platform that is relevant and authentic, other than the creative entities residing within the corporate walls?

“Creative Services” is a thing of the past (or so it should be). Although the members of these teams indeed serve the brand just as the brand is required to serve the consumer, “serving” is simply a necessary component of expressing the core mission and value of the company.

As the field of Design develops, creative departments are evolving to become strategic partners within their organization.  This requires team members of creative departments to embrace extrinsic ideas and trends that can only be discovered by looking outside of their walls, yet, commit to the intrinsic brand attributes and corporate beliefs.

The opportunity to influence from within is greater than ever before. Consumers want to believe in “what” they buy and are demanding to know more about the companies behind the products they consume. With the internet at their fingertips, they’re only recently able to explore this. More and more people examine the authenticity of the brands they consume from by simply Goggling questions like:  ”How does this company offset their carbon emissions? What causes does this business support? Are employees happy working there? What are their ethics and how much do I agree with them?”

Here lies the opportunity for creatives.

We have an uncanny ability to communicate and solve problems. Designers can infuse “design strategy” into a company’s overall business plan and impact the brand for the better.  Design strategy is a critical component to obtaining a strong market position and innovative processes. This means innovative products, possibilities and new revenue streams for any brand leveraging their creative departments. Corporate design teams willing to demand a place at the table and deliver a higher level of strategy will be key players in ensuring that their companies are not left behind. They are the opportunity to be on the forefront of an emerging method that is redefining how business gets done.

Will you be left behind?

Join us Tuesday, March 26 at 5:45pm at the Seattle Arts M useum to hear Jeni Herberger (www.jeniherberger.com) lead a conversation with top corporate creative leaders.

Twitter Livechats: #INLunch

Thursday, March 21st, 2013

Every other Tuesday we discuss in-house ideas, issues, trends, tips, and more. Each week focuses on a different topic revolving around enhancing in-house.

The next #INLunch season will kick off near the end of summer. We’re looking for guests to interview! Send us an email if you’d like to nominate someone (yes, you can nominate yourself) to discuss in-house tips and trends.

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Summary from our last #INLunch: “Driving the ‘why’ through design strategy”

“Driving the ‘why’ through design strategy” – Summary

More and more brands are looking to their creative departments for innovative ideas to grow the larger company. We’ll be having a discussion with creative leaders from major brands on the cusp of this trend – these are folks that have already successfully faced this challenge. The livechat will focus around preparing designers for when these opportunities present themselves.

This Livechat precludes a panel discussion the night of March 26th with AIGA Seattle: “INsights”

PANELISTS

Diane Christensen, Costco
Jeff Boettcher, Microsoft
Pia Hunter, Nordstrom
Kevin Schroer, Seattle Art Museum
Steve Murray, Starbucks
Marcus Pape, Amazon

 

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Become part of the conversation @ http://tweetchat.com/room/inlunch

twitter-chat

Having the “Power to Produce”

Monday, February 18th, 2013

As I began working on a webcast titled “Quick Tips to Boost Productivity…” I, true to form, began reflecting on the very idea of productivity. Being ever interested in the etymology of a word, I grabbed my dictionary (in reality I looked it up on the internet) and was pleased to find the following statement defining “productivity”:

 

pro•duc•tiv•i•ty – “having the power to produce”

 

This brought me to examine the frequency in which creative groups, particularly those in corporate environments, feel powerless to effectively and efficiently produce. When working with creatives, I often hear of their frustration to output a product that speaks their visual sensibilities (and training) and to the strategies behind a client’s vision.  So, here are just a few worthy nuggets of goodness to tuck in your pocket.

Communicate effectively

As creatives, we need to become as good at communicating with our words as we are with our pens (or pixels). Designers, especially juniors, are often not expected to come to the table with compelling justification as to the value and accuracy of their message.  Simply put, our ideas can’t express themselves and, as the creator, we assume that because we understand our strategic journey on a project, so will everyone else. The client didn’t have said experience with us, so it’s up to us to educate them through it.

 

Put your feelings into the design

 

Unfortunately (or fortunately) we’re in a profession requiring us to reach into deep inside and ultimately express something about ourselves. I had an acting professor once explain method acting using Lee Strasberg’s own words… “feeling does not reside in prose or verse, but in the accent with which it is delivered.”

How fitting to our area of design.

Whether enema packaging or the layout of a Victoria’s Secret POP, give it your all. Passion makes everything sexier.

Design with passion, but keep your feelings in check when having a conversation with your client. Remember they are critiquing your design as it relates to the business goals, not looking to make you tear-up or throw a tantrum. Again, educate them through the process. Keep your feelings out of the conversation.

 

 

 

 

These simple ideas will help to empower you and your team. Before you can produce great design, you have to have the power to do so.

 Chat with me about everything in-house on Twitter:
     @jeniherberger
     #INLunch
      Tuesdays 1pm EST

RE-designing My Reality

Tuesday, August 14th, 2012

It’s been a strange year to say the least. Just 18 months ago I was at the top of my career working with high-level “influencers” all over the globe; setting policy as it pertained to business and creativity, building better work environments, successfully adjusting to the ever changing landscape of being a parent as you watch your kids leave the nest one by one. At exactly the moment I reached out believing my partner will steady me through these changes, the world came crashing down. What was once described as love and caring became lies and destruction; that horrible realization that I just became a very sad statistic.

The details aren’t important and probably not much different than so many others out there that have experienced hurt, betrayal and despairing sadness. What is different is that I’m making my way back. It was so very slow at first with so many of my friends and colleagues asking where I had gone and if I was well. My closest friends told others that I was fine and would reach out when I needed to; when I came to understand it was all right for me to need the care of wonderful people. After months of balancing a family in need and licking my own wounds of shame and disbelief, I found myself ready to take my life back but I wasn’t sure what my life would look like moving forward. Thus began the process of redesigning my own reality.

For years, I have taught others how to analysis the status of their businesses, careers and personal lives. I’ve built creative departments and small businesses promoting best practices and infusing the process with an understanding of what makes their culture unique. I have encouraged individuals to build their careers around their families, their passions and their limitations. Now, with the encouragement of so many amazing people whose lives I was blessed enough to touch, I am reaching out beyond my past and pushing towards a future that frankly freaks the hell out of me but also is beginning to fill me with hope.

Many of the people that I have had the privilege of working with have become the dearest of my friends; Steve ,Jeff, ricardo, Michael, Justin, Jamie, Heather, Peleg, Pash, Adam, Matt and many more. You have told me over and over how much I have given to you over the years and now it is my turn to say thank you and tell you all that you have given to me:

“I am indebted to each of you for the manner in which you have encouraged me and proven that the connections we make in our lives surpass anything else we can accomplish. It truly is because of those connections that we find our definition of success and share it with the world.  I cried, I’ve laughed, I’ve learned and mostly I have lived. I’m eternally grateful that my friends have been beside me the whole way.”

Story of a Heart Attack

Thursday, December 9th, 2010

My mom, a nurse herself, sent this to me. I felt it was important enough to share this ER nurse’s experience. Please read and be sure you share this information with the women you love!

“Women and heart attacks (Myocardial Infarction). Did you know that women rarely have the same dramatic symptoms that men have when experiencing heart attack…. you know, the sudden stabbing pain in the chest, the cold sweat, grabbing the chest and dropping to the floor that we see in the movies. Here is the story of one woman’s experience with a heart attack.

I had a heart attack at about 10:30 pm with NO prior exertion, NO prior emotional trauma that one would suspect might’ve brought it  on. I was sitting all snugly & warm on a cold evening, with my purring cat in my lap, reading an interesting story my friend had sent me, and actually thinking, ‘A-A-h, this is the life, all cozy and warm in my soft, cushy Lazy Boy with my feet propped up.’

A moment later, I felt that awful sensation of indigestion, when you’ve been in a hurry and grabbed a bite of sandwich and washed it down with a dash of water, and that hurried bite seems to feel like you’ve swallowed a golf ball going down the esophagus in slow motion and it is most uncomfortable. You realize you shouldn’t have gulped it down so fast and needed to chew it more thoroughly and next time drink a glass of water to hasten its progress down to the stomach. This was my initial sensation—the only trouble was that I hadn’t taken a bite of anything since about  5:00 pm.

After it seemed to subside, the next sensation was like little squeezing motions that seemed to be racing up my SPINE (hind-sight, it was probably my aorta spasming), gaining speed as they continued racing up and under my sternum (breast bone, where one presses rhythmically when administering CPR).

This fascinating process continued on into my throat and branched out into both jaws.  ’AHA!! NOW I stopped puzzling about what was happening  – we all have read and/or heard about pain in the jaws being one of the signals of an MI happening, haven’t we?’  I said aloud to myself and the cat, ‘Dear God, I think I’m having a heart attack!’

I lowered the footrest dumping the cat from my lap, started to take a step and fell on the floor instead. I thought to myself, if this is a heart attack, I shouldn’t be walking into the next room where the phone is or anywhere else … but, on the other hand, if I don’t, nobody will know that I need help, and if I wait any longer I may not be able to get up in a moment.

I pulled myself up with the arms of the chair, walked slowly into the next room and dialed 911 (the Paramedics). I told her I thought I was having a heart attack due to the pressure building under the sternum and radiating into my jaws. I didn’t feel hysterical or afraid, just stating the facts. She said she was sending the Paramedics over immediately, asked if the front door was near to me, and if so, to unbolt the door and then lie down on the floor where they could see me when they came in.

I unlocked the door and then lay down on the floor as instructed and lost consciousness, as I don’t remember the medics coming in, their examination, lifting me onto a gurney or getting me into their ambulance, or hearing the call they made to St. Jude ER on the way, but I did briefly awaken when we arrived and saw that the Cardiologist was already there in his surgical blues and cap, helping the medics pull my stretcher out of the ambulance. He was bending over me asking questions (probably something like  ’Have you taken any medications?’) but I couldn’t make my mind interpret what he was saying, or form an answer, and nodded off again, not waking up until the Cardiologist and partner had already threaded the teeny angiogram balloon up my femoral artery into the aorta and into my heart where they installed 2 side by 20 side stents to hold open my right coronary artery.

I know it sounds like all my thinking and actions at home must have taken at least 20-30 minutes before calling the Paramedics, but actually it took perhaps 4-5 minutes before the call, and both the fire station and St. Jude are only minutes away from my home, and my Cardiologist was already to go to the OR in his scrubs and get going on restarting my heart (which had stopped somewhere between my arrival and the procedure) and installing the stents.

Why have I written all of this to you with so much detail? Because I want all of you to know what I learned first hand.

1.  Be aware that something very different is happening in your body not the usual men’s symptoms but inexplicable things happening (until my sternum and jaws got into the act). It is said that many more women than men die of their first (and last) MI because they didn’t know they were having one and commonly mistake it as indigestion, take some Maalox or other anti-heartburn preparation and go to bed, hoping they’ll feel better in the morning when they wake up… which doesn’t happen. My female friends, your symptoms might not be exactly like mine, so I advise you to call the Paramedics if ANYTHING is unpleasantly happening that you’ve not felt before. It is better to have a ‘false alarm’ visitation than to risk your life guessing what it might be!

2.  Note that I said ”Call the Paramedics.” And if you can, take an aspirin. Ladies, TIME IS OF THE ESSENCE!
Do NOT try to drive yourself to the ER you are a hazard to others on the road.
Do NOT have your panicked husband who will be speeding and looking anxiously at  what’s happening with you instead of the road.
Do NOT call your doctor — he doesn’t know where you live and if it’s at night you won’t reach him anyway, and if it’s daytime, his assistants (or answering service) will tell you to call the Paramedics. He doesn’t carry the equipment in his car that you need to be saved! The Paramedics do, principally OXYGEN that you need ASAP. Your Dr. will be notified later.

3.   Don’t assume it could not be a heart attack because you have a normal cholesterol count. Research has discovered that a cholesterol elevated reading is rarely the cause of an MI (unless it’s unbelievably high and/or accompanied by high blood pressure). MI’s are usually caused by long-term stress and inflammation in the body, which dumps all sorts of deadly hormones into your system to sludge things up in there. Pain in the jaw can wake you from a sound sleep. Let’s be careful and be aware. The more we know, the better chance we could survive.”

Making Opportunities Take Root

Friday, November 19th, 2010

Being the oldest of three and the only girl, I have the very typical maternal nature when it comes to my brothers. They were often my personal punching bags growing up due to the household rule of ‘boys cannot hit girls”. I know its an unfair advantage and swear it was one I seldom used but it was an advantage none-the-less. The funny thing was how I could verbally or physically beat down my brothers but God help the mo’ fo’ that came within a mile of hurting a hair on their heads!

When I was but six or seven years old, my brother and I were playing down at the end of the cul de sac. The school bully, Gary, lived to one side and my best friend to the other. We did a pretty good job of staying clear of Gary’s but on one particular day during a game of foursquare, Gary decided to be a douche and starting taunting me when I showed my friend the puka shell necklace acquired on our recent family trip to the Islands. My brother, Nicky, didn’t like that at all and became particularly protective when Gary grabbed my necklace and broke it! I As I tried to pick up the hundreds of bouncing puka shells from the asphalt through tear soaked lashes, my brother stood up to Gary defending ME! The size difference between these two was something like David and Goliath but unlike the Sunday school story my brother was no match for Gary. All it took was one push and the last thing on my mind was my puka shells. They didn’t even exist as my left hook made contact with Gary’s nose!

That protective nature turned into a friendship with my brother that rivals no other. Just this last week he had someone say something to him that brought that protective nature straight to the surface. When questioning a proposed business deal, he was told, “Everyone is going to think your crazy and it can’t be done. That’s because they can’t get over their own in securities about what’s possible in life.” That statement really made me think. On the one hand, I believe far too often, people don’t take the opportunities put in front of them because of fear and the insecurities often allowed to take root. On the other hand, to question is good and to look to those in your life who have had successes and inquire as to their thoughts is even better.

The bottom line is you have to believe in yourself. Opportunities come to you by way of other people of that there is no doubt. Insecurities often arise from the same source. They are both only seeds. Opportunity and insecurity have to be nurtured in order to grow. Only you can give life to them by believing in them and aiding them into development. It’s true that small people will attempt to break you down but it is equally true that big people will work to build you up. Either way, it’s you who decides!

Talk for the Purpose of Listening and Learning

Tuesday, October 12th, 2010

After an incredible first season of ‘Talk Story with Jeni’ and the advent of the shows’s first taping, I reflect on what makes so show so energetic and inspiring. I’m often asked where the idea for ‘Talk Story’ came from and, like many good ideas, it came from a combination of good company and alcohol-induced conversation.

Sitting around a table at a bar while traveling, a few friends and I were talking, not about anything extraordinary, but about life and living. It was said that if people could listen to my conversations with others that the world could change. Brilliant! Invite people to join in on the conversations I have with some of the best and brightest humans alive. Not the rich or the famous but the truly authentic individuals who make the world a better place.

All of us have personal lives that intersect daily with our professional lives. Its what makes us individual members of the work force. I’m more interested in hearing about someone’s hobbies, passions and loves than I am about the school they attended, the internships they held and the awards they have won. I don’t care much for pedigrees or titles as they don’t tell the story behind a person’s abilities and interests. Seriously, is one degree better than another or a particular school able to offer everyone a life-changing educational experience? Some of the smartest people I know went to no name schools (a few didn’t go to school at all). Many of them ended up with obscure degrees in unrelated fields and yet their success is measurable.

I work with hundreds of professionals each and every year. I see how they operate in their businesses, observe and analyze what they do offering suggestions on how to do it better. My ability to do this comes from a twenty-year commitment to mastering the art of listening, talking for the purpose of adding to someone’s confidence and comfort. I work to lead them to a place where they feel they can share how it is they think and why it is they think that way.

This is what ‘Talk Story’ is about. It’s about being real and communicating in a way that shows you are listening. We all sing and shout, we all dream and dance, we know people we love and we know those we don’t.  We create garbage and we create ideas, we pee and we sweat. In short, we are not so different from each other but each of us is solely unique. This is a gift bestowed upon humanity. ‘Talking story’ is a necessary part of our existence, a part to often put aside for “best practices”, policy and rules of engagement. My goal? To get us back to a place where we talk and we listen to what is real about ourselves.

‘Talk Story with Jeni’ – Going Metro with Michael Lejeune and Matt Raymond. Thursday, October 14, 7pm-9:30pm. The doors open at 6:30pm at the A+D Museum, 6032 Wilshire Blvd, Los Angeles, CA. For more information or to get your tickets visit http://aigalosangeles.org/ – Presented by Neenah Paper, Function Fox, and Emma.

Do You REALLY Love What You Do?

Wednesday, May 12th, 2010

I was talking with my hubby last night as we sat sipping beers at our favorite happy hour spot. We were talking about loving what you do for work and the difference it makes in your home life and overall outlook. I’m constantly amazed at how simple ideas become so complicated or even worse, so very cliché. We hear all the time, love what you do; do what you love; work with passion; etc, etc, etc.

As just a fun little exercise I went to Amazon.com and typed in the words “love what you do”. Holy guacamole!! I couldn’t believe how many books showed up titled that very thing! Apparently, this is a popular subject. I would assume its popularity is due to the concept being so right-on but the reality being elusive. That leads me to ask “why is it so elusive’?

We started to talk about the first 10 years of running a staffing firm for creative professionals. It’s not that I was passionate about staffing, quite the contrary. What I was passionate about was how I got to go about doing my job. I was in love with what I accomplished in that job. I loved building a business that had my personality stamped all over it from the grass mat ceilings to the walls painted a vibrant orange appropriately called ‘Hawaiian Passion’. I loved walking in each morning to see what we had built. I loved talking to people and helping them find a career path not just a job. I loved working with high-level design thinkers strategizing on how to best build their organizations. I loved mentoring my staff and promoting the company through a strong brand experience. Ahhh, that’s loving what you do!

I guess all this is to say that it’s not your title or your niche; it’s how you approach your day-to-day. Does it excite you, make you smile or better yet laugh? Do you fill euphoric when you’ve accomplished a task you were working on? If you fill dread in place of excitement and weary in place of euphoria, you’re not in the right place. It doesn’t take a book or a magic formula to decide whether you love what you do. It takes looking at your heart, how you breath, how you rest, how you feel. That’s it, you know. Now you just have to figure out what to do about it!