“Max Siegel has captured and communicated a formula, which if absorbed and applied will transform one’s life in “Know What Makes Them Tick – How to Successfully Negotiate Almost Any Situation.” Is it because I’m at a personal crossroads, with sorrow to heal and dreams to rebuild, that Siegel’s work moved me? Is it because I work with leaders in business and industry, and rarely glimpse this depth of discernment and skill, that I strongly encourage you to seek out this book? Yes,  – and yes.

But wherever you are on your personal or professional journey, there are keys here for your locked doors, and transformative concepts that will clarify what currently confounds you. In Max Siegel words: “People always ask me how I did it – how I got from where I started, to where I am today. And to be honest, when someone asks me about my success, it can still be hard to believe they’re talking about me. Back when I was a teenager in Indianapolis, if you had looked at me from the outside, you would have seen a poor black kid with a Jewish name, a mixed-race boy from a broken home – an outsider,  even among outsiders…”

A riveting life story, raw, heartbreaking – provides the backdrop for this powerful autobiographic tutorial. We’re all familiar with the adage that our history is not our destiny, but, as Siegel explains – without an aggressive leap forward – the demons of a painful past have the power to absolutely shape our current and future reality. Walking the talk, we’re shown step by step, how Max Siegel transformed his scars to strengths, and how we can do the same.

Having achieved stunning heights of success throughout his career, as an attorney and agent for luminaries in sports and entertainment, as a global music executive, as former president of Dale Earnhardt Inc. and now, partnered with NASCAR, leading the Drive for Diversity program, and co-owner of Revolution Racing – Siegel’s skills as a unifier, mediator and consensus builder are at the center of that success. This essential component of leadership, Siegel asserts, can be learned and demonstrated by all who make the choice to do the work.

Think of your most challenging business crisis, intractable conflict – or betrayal. When was the last time you received any counsel that delivered effective solutions that did NOT sugarcoat or trivialize? Max Siegel offers specific examples of interpersonal dynamics that cause conflict – and outlines how those differences can be recalibrated to achieve unity and cohesion.

When have you been challenged to determine what restores your sense of internal balance – by leveraging the elements in your personal history that cause you pain or shame – and view that suffering from the perspective that it can BUILD rather than undermine your success? Siegel challenges us to take a penetrating look at ourselves and ask: WHAT MAKES ME TICK? What do I value – and what am I willing to walk away from, to formulate a clear vision for my life? And developing that life vision can be as simple as deciding what you don’t want to repeat.
Siegel is persuasive in communicating how his approach is gratifying, both personally and spiritually. By developing the ability to ask the right questions, to connect, and to truly listen, we elevate our interactions – diffuse discord, and can build solid relationships and communities.

What drives the people in our lives with whom we live and work? How do those motivations intersect? How do we tap those motivations – shape them and work together to uplift one another? We learn to KNOW WHAT MAKES THEM TICK.”

Bettina de Perez is a corporate consultant and designer. She specializes in the field of applied intuitive analysis, providing clients with strategic planning, business, brand and product development. More about Bettina can be found at http://www.bettinadesignandconsulting.com